Destination marketing research: issues and challenges.
pp. 99-112
Abstract
This chapter examines destination marketing research and its attendant issues. It briefly covers the tourism system and phases of travel experience to provide a framework of departure for identifying destination marketing research issues, and then focuses on destination marketing research itself. The chapter concludes by discussing challenges to destination marketing research.
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Published In
Pages: 99 - 112
Editors: Y. Wang [email protected], Virginia Polytechnic Institute and State University Virginia USA and A. Pizam
ISBN (ePDF): 978-1-84593-700-3
ISBN (Hardback): 978-1-84593-762-1
History
Cover date: 2011
Published online: 30 August 2011
Language
English
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Citing Literature
- Aneta Pawłowska-Legwand, Joanna Hibner, Magdalena Kubal-Czerwińska, ‘Experience the destination in times of crisis’: lessons from the approach of DMOs to destination marketing from concept to practice, Current Issues in Tourism, 10.1080/13683500.2024.2314702, 27, 22, (3866-3890), (2024).
- Selim Kırova, Zehra Gökçe Sel, Mustafa Tepeci, Destinasyon Pazarlaması: Afyonkarahisar Termal Turizm Örneği, Yönetim ve Ekonomi Dergisi, 10.18657/yonveek.1206692, 30, 2, (321-341), (2023).
- Sidharth Sunder, Swarnika Dixit, Post-Pandemic Tourism: An Article on the Recovery Strategies, Integrated Journal for Research in Arts and Humanities, 10.55544/ijrah.3.2.29, 3, 2, (174-179), (2023).
- Xi Li, Jiayu Xie, Sharleen X. Chen, Cannot wait to share? An exploration of tourists’ sharing behavior during the ‘traveling to the site’ stage, Current Issues in Tourism, 10.1080/13683500.2022.2106192, 25, 22, (3640-3656), (2022).
- Dimitrios Dimitriou, Maria Sartzetaki, National Branding Shifting to City Branding, Handbook of Research on Future Policies and Strategies for Nation Branding, 10.4018/978-1-7998-7533-8.ch009, (150-163), (2021).
- Jovo Rabrenović, Development of a national brand in the function of improving the competitive identity of Montenegro, Ekonomski pogledi, 10.5937/EkoPog1902019R, 21, 2, (19-40), (2019).
- S. S. Boora, undefined Kusum, Megha Gupta, Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism, Handbook of Research on International Travel Agency and Tour Operation Management, 10.4018/978-1-5225-8434-6.ch011, (166-183), (2019).
- Eli Avraham, Eran Ketter, Destination image repair while combatting crises: tourism marketing in Africa, Tourism Geographies, 10.1080/14616688.2017.1357140, 19, 5, (780-800), (2017).
- Aaron Tkaczynski, Sharyn R Rundle-Thiele, Nina Katrine Prebensen, To segment or not? That is the question, Journal of Vacation Marketing, 10.1177/1356766716679482, 24, 1, (16-28), (2016).
- Eli Avraham, Eran Ketter, Destination marketing during and following crises: combating negative images in Asia, Journal of Travel & Tourism Marketing, 10.1080/10548408.2016.1237926, 34, 6, (709-718), (2016).
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