Suitable for tourism policy makers, economic development agencies and local stakeholders, as well as students of tourism, sociology, local politics and economic development.
David Ward-Perkins has been an independent consultant since 2002, with a background in business and economic development. He is an expert in the development of destinations with a strong cultural or environmental character. He has over 30 years' experience in large- and small-scale tourism development projects, throughout Europe, in North America and around the Mediterranean basin.David's recent projects have included strategic plans for mountain resorts and coastal areas, for urban fringe regeneration, for major heritage sites and for wildlife reserves. Consideration of environmental balance and the evaluation of the short- and long-term economic impacts of tourism development have been important components of all these projects. David has recently written a Handbook on Transnational Tourism Themes and Routes for the ETC and UNWTO (not yet published), as well as taking on a number of food tourism development projects, most recently for DEFRA and VisitBritain.David also teaches part-time at the Centre for Tourism Management of SKEMA Business School (Sophia Antipolis, France), running courses on strategic and sustainable tourism, and destination management.
Christina Beckmann has contributed large portions of the book, including cases on Qhapaq Ñan and the Jordan Trail, as well as sections and chapters relating to adventure tourism and walking trail development. In addition, she briefed and involved many of the secondary contributors in these fields. In her position as Senior Director, Strategy and Impact at the Adventure Travel Trade Association, Christina provides guidance research to support the use of tourism as a tool for environmental conservation and economic development. She has twenty years consulting and research experience working at the intersection of tourism, environment, economic development and entrepreneurship. Prior to joining the ATTA Christina consulted with government tourism ministries to develop adventure tourism market growth plans. A frequent collaborator and speaker, Christina's writing can be found in numerous industry trade and general publications, including the National Geographic and publications by Sagamore: 'Adventure Programming' and 'Travel for the 21st Century'. More of her background and writing can be found at christinabeckmann.com.
Jackie Ellis's tourism background covers experience of both private and public sector work, including 17 years in UK destination management. She became an independent consultant in 2006, using her knowledge of product development, communications and the visitor experience to assist NGOs, destinations, sporting venues and attractions across the UK, Europe, South America and The Middle East.Jackie's recent projects include rural and urban visitor experience audits, product development for a new English touring route, project managing coastal and countryside tourism development initiatives, and providing communications support for destinations, attractions and events. For the past five years she has delivered vocational training for SMEs working in sustainable tourism, with a particular emphasis on outdoor activities and on food. She has written themed trails for National Parks and town walking tours. She writes and edit case studies for VisitEngland and VisitBritain; edited the Handbook on Transnational Tourism Themes and Routes for the ETC and UNWTO (not yet published), and delivers projects under the EU Erasmus+ programme working with partners in multiple countries. One of her earliest projects involved the creation of St Cuthbert's Way, a long distance footpath running form Melrose in the Scottish Borders to Lindisfarne in Northumberland. She also co-authored Welcome Host Gold, the national customer service training programme. Jackie is a Fellow of the Tourism Management Institute, member of the Tourism Society and former member of the European Union of Tourism Officers.
